Increase conversion of your webshop? Our 11 tips!
For your webshop, it’s all about one thing: conversions. Conversions are actions you want a visitor to perform. That could be downloading a white paper, listening to a podcast or buying a product. Through a conversion, you pull a customer further into the funnel and increase his or her commitment to your brand. So important. But how do you increase conversions in your webshop? And what is a good conversion rate? We explain it to you.
To grow your webshop, you can increase your number of conversions. But how do you do that? The most important tip is to put yourself in your customer’s shoes. How do they think? What do they want to see? And how do they behave online? Gather as much information as possible about your target group(s). The better you know your target group, the easier it is to serve them in the best possible way.
Do you have 50 conversions per month? 100? Or maybe even more? That’s nice, but it doesn’t really say anything. It is more interesting to look at your conversion rate. That percentage tells you what percentage of the visitors to your Web shop eventually go on to make a purchase. Did you have 1000 visitors and 100 conversions last month? Then your conversion rate is 10%.
When is your conversion rate acceptable? That differs per webshop. The platform, your target audience and the type of product or service play an important role. But the average conversion rate of web shops is between 3 and 4 percent. That means you are performing above average if 5 out of 20 webshop visitors convert, and 15 do not. For large webshops like Bol.com that percentage is higher.
Don’t focus blindly on the conversion rate, by the way. The average order amount, return rates and the final profit per product sold also play an important role.
There are hundreds of ways to increase the conversion of your webshop. We have listed the most important ones for you:
- Eye-catching conversion buttons
Add an eye-catching conversion button on every page. A button that literally draws visitors to it. In this way, you consciously think about the purpose of the page as well as the funnel of your website.
- Ensure a short loading time
Does your webshop load in less than 3 seconds? Then 47% of your visitor has already left. Research shows that. So keep working on improving your loading time.
- Advertise via remarketing
Not every web shop visitor converts. Still, there is a reason they went to your shop. Did you fail to convince them initially? Then come back into view via remarketing.
- Provide a logical navigation structure
The faster a web shop visitor can find a product, the better. A logical navigation structure is therefore crucial. Think about what phase your visitor is in and what his or her search process might look like.
- Offer the right content at the right time
Most visitors are not ready to convert right away. You have to “warm them up” first. Therefore, don’t try to sell your product or newsletter right away. Build it up gradually.
- Create scannable content
Make sure your content is scannable. You do this by writing short texts, using clear headings and working with bullets whenever possible. Also important: put the most valuable information at the top.
- Optimize your landing pages for Google
84% of the Dutch use Google three times or more every day. 90% of those visitors click on one of the top three search results. Make sure your webshop is among those three search results. One way of doing this is by using the right keywords on your landing pages.
- Use emails
E-mail is still the number one tool to stimulate people to make a conversion. That’s according to research by Dela Quist. Because leads have given permission to receive emails from you, you reach a very specific audience. With offers or reminder emails you lure them back to your website.
- Offer as few choices as possible
People find it hard to make choices. And so there is a big chance that no choice will be made if there is too much choice. Make sure there are enough sorting or filtering options.
A product that is almost sold out is extra attractive to your customers. That’s because we people don’t want to miss out on anything. Moreover, “almost sold out” indicates that other people have already bought the product. Therefore, add scarcity to your products or services.
- Show your USPs
Do you offer an extra long warranty? Or will your products be delivered today? Show it. It’s your differentiator from your competitors.
Extra tip: A/B testing
Your shop is never finished. Even if the best psychologists, online marketers and web builders have worked on your shop, there is still room for improvement. This is because the wishes, needs and expectations of your customer keep changing. With A/B testing, you pit two website variants against each other. 50% of your website visitors see your conversion button in green, the other 50% in red. This is how you discover which color button stimulates more conversions. You can also do this later with CTA texts, page layout, menu structures, etcetera.
Increase conversions using an online payment system for web shops? You can do that too. Consumers today expect to be able to pay online. Is that not possible? Then a visitor will drop out just before the conversion. That is a shame. Therefore, always link known payment systems to your webshop. That way, you have your customer and yourself.
With an online payment method for businesses, you make it extra easy for your visitors to make an online transaction. Even if you are abroad. Payment systems are easy to understand and use. That makes them interesting for every target group. Payment systems also make your work easier, because they ensure that payments can be processed quickly and easily. This allows you to work more efficiently and faster, which leads to higher customer satisfaction.
In addition, online payment systems are extra secure compared to traditional ways of transferring money, such as transferring money through the bank. This is because online payment systems often use encryption and other security technologies.
Paying in arrears is becoming increasingly popular. As many as 40% of Dutch people say they have paid in arrears. That is not surprising. Because paying in arrears has many advantages. For example, as a consumer you can immediately use a product without paying for it in full. This allows consumers to save while they already have your new purchase in your hands. For you as a webshop operator, this means that you lower the purchase threshold, increase purchasing power and increase the average order value.
By signing up with in3 you offer your customers the option to pay afterwards without any risk. We do a quick check; we check the customer’s payment behavior. If everything is approved, we proceed with the transaction. Your customer pays one third of the total amount immediately. The second and third installments follow after 30 and 60 days, respectively. Have the terms expired and the amount not yet been transferred? Then we take care of the reminders. This allows you to keep the focus on your webshop.