How OFM. is driving a higher average order value and fewer returns with in3
In our conversation with Paul Wijnhoven, Head of Digital & E-commerce at OFM. and E-commerce Manager of the Year 2025, one thing became immediately clear: at menswear OFM., everything revolves around convenience, service and personal contact. That same philosophy is reflected in the retailer’s partnership with in3.
What started as a flexible payment solution has grown into a strategic tool for building long-term customer loyalty, while also driving a significantly higher average order value and getting fewer returns.
More than just a transaction
In the worlds of retail and e-commerce, discussions often focus purely on conversions and technology. Between OFM. and in3, however, the strength of the collaboration runs much deeper. While traditional payment methods can often feel superficial and transactional, in3 and OFM. choose a different path: transparency and truly complementing one another.
The partnership is built on shared core values. For the consumer, in3 functions as a valuable, premium service, both online and in-store. There is a genuine focus on the customer, and this human touch ensures that communication with the consumer is always smooth and reliable.
Why in3 drives a significantly higher order value and fewer returns
The fact that this service-oriented approach also pays off commercially is clearly reflected in the data. The numbers tell a fascinating story about the growth realized when customers are given the flexibility to pay with in3.
According to OFM., “The average order value via in3 goes up, landing nearly 100 euros higher than a standard transaction in our stores and webshop.”
This higher order value is easily explained. It is not necessarily because customers are suddenly clearing out the store and throwing dozens of items into their baskets. Customers are simply choosing quality and premium items more quickly. By spreading the cost over three installments, in3 makes higher-quality products more accessible by reducing the upfront payment. As a result, customers are more likely to upgrade their purchase, leading to a higher average order value rather than a larger number of items in the basket.
There’s something else worth noting: “With in3, customers shop more consciously. As a result, we see a decline in the number of returns compared to other BNPL methods. A higher average order value with fewer returns, that is exactly what it is all about.”
A permanent asset for the future
According to Paul, in3 has become “much more than just a convenient button at the checkout;it is now a tool to structurally build customer loyalty.”
The success story of OFM. and in3 demonstrates what happens when two brands empower each other through a shared philosophy: put the customer first, remain transparent, and growth follows naturally. It is a genuine win-win situation that serves as an inspiring example for the wider retail sector.