Fewer abandoned carts, higher order values: The success of Leapp x in3
When you choose a sustainable alternative, you shouldn’t have to compromise on quality. Nobody understands this better than Leapp. As the specialist in refurbished Apple devices, the company combines premium tech with a green mission. Driven by the belief that top-quality products should be both accessible and affordable, Leapp partnered with in3.
The results speak for themselves: Eric Schoenmakers, Managing Director at Leapp, has seen that lowering the barrier to larger purchases leads directly to a noticeably higher rate of upsells and significantly fuller shopping carts.
Making Premium Tech Accessible to Everyone
E-commerce and tech are often about innovation, but at Leapp, innovation goes hand in hand with circularity. The company was founded on the conviction that high-quality Apple products, such as iPhones, MacBooks, and iPads, deserve a second life. By inspecting and refurbishing these devices to the strictest quality standards and certifying them with the official Refurbished Quality Mark, Leapp delivers the trusted Apple experience at a smarter price.
While refurbished devices are considerably more affordable than new ones, buying a laptop or smartphone still remains a significant investment. Leapp noticed growing consumer demand for installment payment options, with one non-negotiable requirement: the solution had to be genuinely consumer-friendly. in3 proved to be the perfect match.
A Partnership Built on Transparency
The strength of the partnership between Leapp and in3 lies in shared core values: accessibility, sustainable choices, and complete transparency. Where Leapp enables customers to make a sustainable choice for both their wallet and the environment, in3, according to Eric, “connects seamlessly by making larger purchases financially manageable for the consumer.”
Honesty is central to both companies. At Leapp, customers know exactly what condition a device is in and what to expect in terms of service and warranty. At in3, consumers know precisely where they stand financially. This clear, human approach delivers a flawless checkout experience and strengthens mutual trust.
Higher Order Value and Better Conversion
This responsible, service-driven approach has had a clear commercial impact since the partnership began. According to Eric Schoenmakers, the positive effects are directly visible in the numbers.
“We see clear positive effects, particularly in two areas. First, the average order value is higher among customers who check out with in3,” Eric explains. “Because the payment is spread over three equal installments, customers are more inclined to add a newer model or extra accessories.”
The flexibility of in3 makes the checkout step considerably more comfortable, giving consumers the freedom to choose the best quality and exactly the product they need. This translates not only into fuller shopping carts, but also into a measurable increase in successful transactions.
Eric adds: “Second, we’re seeing higher conversion on higher-priced product categories; cart abandonment there has dropped significantly.”
A Seamless Partnership Behind the Scenes
The benefits of this integration aren’t limited to the customer-facing side; the behind-the-scenes relationship between the two companies is also a key success factor. The platform doesn’t just offer convenience to consumers, it also enables a strong internal collaboration.
“Behind the scenes, we experience the partnership as exceptionally smooth”, says Eric. “The checkout technology works flawlessly, and communication with the in3 team is quick, proactive, and solution-oriented.”
Leapp’s success story proves that responsible business and commercial growth go hand in hand. By putting the customer first and offering flexibility with no hidden catches, Leapp and in3 are making premium, sustainable tech accessible to everyone.